
Posted by zi.editor on August 27th, 2008 in Events & Functions.
Find below the exciting programme for the eTourism Southern Africa Conference to be held in Johannesburg next month.
| TIME |
TOPIC |
PRESENTER |
| Day One- September 1st 2008 |
| 0900hrs |
Welcome |
Lindiwe Mahlangu
CEO, Johannesburg Tourism Company
www.joburgtourism.com |
| 0915hrs |
Introduction
Tourism in a Web 2.0 World- Setting the Agenda. |
Damian Cook
Managing Director, E-Tourism Africa
www.e-tourismafrica.com |
| 0945hrs |
Online Tourism- Global Trends
Trends, Key Markets, Research and Projections for the Online Travel Sector. |
Amy Scarth
Head of Research
Eye For Travel
www.eyefortravel.com |
| 1015hrs |
Online Travel Distribution
Online travel sales now dominate the global tourism market. The world’s largest online travel agent discusses how online distribution works, and how you can sell your products online. |
Diego LaFuedo
Head of Eastern Med. & Africa, Expedia
www.expedia.com |
| 1045hrs |
Networking coffee break |
|
| 1100hrs |
Breakout One:
Getting Your Travel Inventory Online
How to have your inventory sold and distributed across a range of partner and intermediary tourism websites. |
Theresa Emerick
Nightsbridge
www.nightsbridge.co.za |
| 1100hrs |
Breakout Two:
Tour Operators Online
Online tourism has not excluded traditional tour operators, who have evolved and are claiming a growing share of the business. Find out how you can work with them. |
Thompson South Africa
www.thompsons.co.za |
| 1130hrs |
E-marketing Strategies
How to use web 2.0 to spread your marketing message further then ever before- and access, attract and retain the right customers for your business and utilize technology to rethink and reinvent your marketing strategy. |
Rob Stokes
CEO,
Quirk
www.quirk.biz |
| 1200hrs |
Breakout One:
Destination Management & Marketing
Marketing and management solutions for tourism destinations in an online world. How to manage, maintain and market your tourism resources in an effective and harmonious manner. |
Richard Veal
Managing Director, New Mind
www.newmind.co.uk |
| 1200hrs |
Breakout Two:
Online Media
The web is now viewed by many as a broadcast media channel, and online magazines and publications are now joined by direct webcasting and podcasting as a highly effective and targeted means of communicating to clients and partners. |
Now Media
www.nowmedia.co.za |
| 1230hrs |
Lunch |
|
| 1315hrs |
Travel Social Networking
As online social networking becomes an everyday part of life around the globe- what has been the impact on tourism? The founder of the world’s largest travel social network shares his remarkable success story and the way his website has changed the landscape of tourism. |
Jerome Touze
Co-Founder and CEO
WAYN
www.wayn.com |
| 1400hrs |
Search Marketing
Search is still the first step in many potential clients travel research and shopping process- and being visible to search engines is still a major problem for many businesses. What is the best way to achieve this, and how can search become a strategic part of your marketing plans? |
Google
www.google.com |
| 1430hrs |
Online Video Marketing
The web is fast becoming a visual medium, and using video to promote your business on the web is easier, faster and cheaper than ever. Find out how you can begin using this powerful marketing tool. |
Anthony Rawlings
Managing Director,
Digital Visitor UK
www.digitalvisitor.co.uk |
| 1500hrs |
Digital Television
Digital television has made this once prohibitively expensive medium affordable and accessible for most tourism businesses. Find out how you can get your products on a new african travel channel broadcast as part of the sky tv group. |
Pierre Van Der Hoven
CEO,
SA Direct TV
www.sadirect.com |
| 1530hrs |
Networking coffee break |
|
| 1545hrs |
Websites That Work
A review of what makes a successful tourism website- and what makes an unsuccessful one- and how to build, upgrade or replace your own. |
Damian Cook
e-Tourism Africa
www.e-tourismafrica.com |
| 1615hrs |
Digital Engagement as Part of a 360 Degree Brand Strategy
Developing a complete marketing strategy that uses technology to support, enhance and embolden your various sales and marketing strategies- and strengthen your corporate image. |
David Kaye
Technology Evangelist |
| 1645hrs |
Close |
|
| TIME |
TOPIC |
PRESENTER |
| Day Two- September 2nd 2008 |
| 0900hrs |
Mobile Data Solutions
The future of the internet is in your hands- literally- as cell phones and handhelds become the most popular way of accessing the web- but what can you do to be sure that your online content is ‘mobile friendly’ ? |
|
| 0930hrs |
The Safari Goes Online
How a south african company has built a powerful local intermediary and how they have fund success by overcoming local challenges to sell online. |
Matthew Swart
Safarinow.com
www.safarinow.com |
| 1000hrs |
Breakout One:
Travel Reviews
A discussion of the power and advantages of independent reviews and how shared opinions are now playing a major role in travel sales and marketing- and how you can use reviews to your competitive advantage. Includes a presentation from trip advisor. |
|
| 1000hrs |
Breakout Two
Partnerships to Build Tourism
How smart partnerships with an international partner have helped an innovative south african tour operator. |
Zunaid Khan
Managing Director, Urban Walkabout Tours
www.urbanwalkabout.co.za |
| 1030hrs |
Better Credit Card Use
How to make better use of credit card payments to take online payments, streamline your business and add value to your clients travel experience |
Visa International
www.visa.com |
| 1100hrs |
Breakout One:
Rewarding Your Customers
Technology will not just help you find new customers but retain them via customer relations management- see how a leading airline achieves this. |
Kulula.com
www.kulula.com |
| 1100hrs |
Breakout Two
Tourism Financial Services
Shifting into online business means fundamental changes to the way you manage your business and your finances. FNB outline some solutions and services for tourism. |
Pieter de Bruin
FNB
www.fnb.co.za |
| 1130hrs |
Networking coffee break |
|
| 1145hrs |
Online realtime reservations
The key element in online sales and distribution is the ability to make realtime reservations and payments. A local provider shows you just how easy this can be to achieve. |
Prebook
www.prebook.net |
| 1215hrs |
Breakout One:
Johannesburg- a world class ICT city
How the city of johannesburg is working to become an african tourism and business capital using technology and communication. |
Johannesburg Tourism Company
www.joburgtourism.com |
| 1215hrs |
Breakout Two:
Selling South Africa Online
How south africa is using a range of web and e-marketing tools to sell the destination to a global audience. |
SA Tourism
www.southafrica.net |
| 1245hrs |
Lunch |
|
| 1330hrs |
Tourism- Return on Investment
The tourism electronic investment platform, a new initiative being launched by the wttc and unwto, and the sa tbc are supporting in the sadc region. |
Matsatsi Marobe
CEO, Tourism Business Council of South Africa
www.tbcsa.travel |
| 1400hrs |
Microsoft- Developing African Tourism
Microsoft is supporting the development of the tourism sector through various programmes- chiefly a bold new initiative to provide small scale tourism operators with access to free, easy to manage websites. |
Microsoft
www.microsoft.com |
| 1430hrs |
Breakout One:
Online Challenges for Small to Medium Enterprises
How can sme’s escape the digital divide and use both tourism and technology as a tool to level the tourism playing field? |
Adrienne Harris
IFC World Bank |
| 1430hrs |
Breakout Two:
Measuring Your Success- Planning for the Future
A key element to strategic planning for your tourism business is constant monitoring of your own service and product delivery to be sure you are giving your clients what they need. Technology allows us to do this much more effectively. |
Eddie Scheun
Diversified Technologies |
| 1500hrs |
The 2010 FIFA World Cup
It’s here, it’s coming and it’s what everyone is talking about- what will it mean for tourism to the region and how will it be managed? |
Match
www.match-ag.com |
| 1530hrs |
2010- A Panel Discussion
Are we making the best use of the web and new media to promote awareness and to manage this all important event? Our international guests give their opinions and local experts and stakeholders debate the issues. |
Chaired by Johannesburg Tourism Company
www.joburgtourism.com |
| 1615hrs |
10 key steps to Online Success
Ten fundamental steps to succeeding in online tourism |
Damian Cook
e-Tourism Africa
www.e-tourismafrica.com |
| 1645hrs |
Closing coffee and networking session |
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Please note- programme is subject to change |
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More information: www.e-tourismafrica.com