eTourism Southern Africa Programme

Posted by zi.editor on August 27th, 2008 in Events & Functions.

Find below the exciting programme for the eTourism Southern Africa Conference to be held in Johannesburg next month.

TIME TOPIC PRESENTER
Day One- September 1st 2008
0900hrs Welcome Lindiwe Mahlangu

CEO, Johannesburg Tourism Company

www.joburgtourism.com

0915hrs Introduction

Tourism in a Web 2.0 World- Setting the Agenda.

Damian Cook

Managing Director, E-Tourism Africa

www.e-tourismafrica.com

0945hrs Online Tourism- Global Trends

Trends, Key Markets, Research and Projections for the Online Travel Sector.

Amy Scarth

Head of Research

Eye For Travel

www.eyefortravel.com

1015hrs Online Travel Distribution

Online travel sales now dominate the global tourism market. The world’s largest online travel agent discusses how online distribution works, and how you can sell your products online.

Diego LaFuedo

Head of Eastern Med. & Africa, Expedia

www.expedia.com

1045hrs Networking coffee break
1100hrs Breakout One:

Getting Your Travel Inventory Online

How to have your inventory sold and distributed across a range of partner and intermediary tourism websites.

Theresa Emerick

Nightsbridge

www.nightsbridge.co.za

1100hrs Breakout Two:

Tour Operators Online

Online tourism has not excluded traditional tour operators, who have evolved and are claiming a growing share of the business. Find out how you can work with them.

Thompson South Africa

www.thompsons.co.za

1130hrs E-marketing Strategies

How to use web 2.0 to spread your marketing message further then ever before- and access, attract and retain the right customers for your business and utilize technology to rethink and reinvent your marketing strategy.

Rob Stokes

CEO,
Quirk

www.quirk.biz

1200hrs Breakout One:

Destination Management & Marketing

Marketing and management solutions for tourism destinations in an online world. How to manage, maintain and market your tourism resources in an effective and harmonious manner.

Richard Veal

Managing Director, New Mind

www.newmind.co.uk

1200hrs Breakout Two:

Online Media

The web is now viewed by many as a broadcast media channel, and online magazines and publications are now joined by direct webcasting and podcasting as a highly effective and targeted means of communicating to clients and partners.

Now Media

www.nowmedia.co.za

1230hrs Lunch
1315hrs Travel Social Networking

As online social networking becomes an everyday part of life around the globe- what has been the impact on tourism? The founder of the world’s largest travel social network shares his remarkable success story and the way his website has changed the landscape of tourism.

Jerome Touze

Co-Founder and CEO

WAYN

www.wayn.com

1400hrs Search Marketing

Search is still the first step in many potential clients travel research and shopping process- and being visible to search engines is still a major problem for many businesses. What is the best way to achieve this, and how can search become a strategic part of your marketing plans?

Google

www.google.com

1430hrs Online Video Marketing

The web is fast becoming a visual medium, and using video to promote your business on the web is easier, faster and cheaper than ever. Find out how you can begin using this powerful marketing tool.

Anthony Rawlings

Managing Director,

Digital Visitor UK

www.digitalvisitor.co.uk

1500hrs Digital Television

Digital television has made this once prohibitively expensive medium affordable and accessible for most tourism businesses. Find out how you can get your products on a new african travel channel broadcast as part of the sky tv group.

Pierre Van Der Hoven

CEO,
SA Direct TV

www.sadirect.com

1530hrs Networking coffee break
1545hrs Websites That Work

A review of what makes a successful tourism website- and what makes an unsuccessful one- and how to build, upgrade or replace your own.

Damian Cook

e-Tourism Africa

www.e-tourismafrica.com

1615hrs Digital Engagement as Part of a 360 Degree Brand Strategy

Developing a complete marketing strategy that uses technology to support, enhance and embolden your various sales and marketing strategies- and strengthen your corporate image.

David Kaye

Technology Evangelist

1645hrs Close
TIME TOPIC PRESENTER
Day Two- September 2nd 2008
0900hrs Mobile Data Solutions

The future of the internet is in your hands- literally- as cell phones and handhelds become the most popular way of accessing the web- but what can you do to be sure that your online content is ‘mobile friendly’ ?

0930hrs The Safari Goes Online

How a south african company has built a powerful local intermediary and how they have fund success by overcoming local challenges to sell online.

Matthew Swart

Safarinow.com

www.safarinow.com

1000hrs Breakout One:

Travel Reviews

A discussion of the power and advantages of independent reviews and how shared opinions are now playing a major role in travel sales and marketing- and how you can use reviews to your competitive advantage. Includes a presentation from trip advisor.

1000hrs Breakout Two

Partnerships to Build Tourism

How smart partnerships with an international partner have helped an innovative south african tour operator.

Zunaid Khan

Managing Director, Urban Walkabout Tours

www.urbanwalkabout.co.za

1030hrs Better Credit Card Use

How to make better use of credit card payments to take online payments, streamline your business and add value to your clients travel experience

Visa International

www.visa.com

1100hrs Breakout One:

Rewarding Your Customers

Technology will not just help you find new customers but retain them via customer relations management- see how a leading airline achieves this.

Kulula.com

www.kulula.com

1100hrs Breakout Two

Tourism Financial Services

Shifting into online business means fundamental changes to the way you manage your business and your finances. FNB outline some solutions and services for tourism.

Pieter de Bruin

FNB

www.fnb.co.za

1130hrs Networking coffee break
1145hrs Online realtime reservations

The key element in online sales and distribution is the ability to make realtime reservations and payments. A local provider shows you just how easy this can be to achieve.

Prebook

www.prebook.net

1215hrs Breakout One:

Johannesburg- a world class ICT city

How the city of johannesburg is working to become an african tourism and business capital using technology and communication.

Johannesburg Tourism Company

www.joburgtourism.com

1215hrs Breakout Two:

Selling South Africa Online

How south africa is using a range of web and e-marketing tools to sell the destination to a global audience.

SA Tourism

www.southafrica.net

1245hrs Lunch
1330hrs Tourism- Return on Investment

The tourism electronic investment platform, a new initiative being launched by the wttc and unwto, and the sa tbc are supporting in the sadc region.

Matsatsi Marobe

CEO, Tourism Business Council of South Africa

www.tbcsa.travel

1400hrs Microsoft- Developing African Tourism

Microsoft is supporting the development of the tourism sector through various programmes- chiefly a bold new initiative to provide small scale tourism operators with access to free, easy to manage websites.

Microsoft

www.microsoft.com

1430hrs Breakout One:

Online Challenges for Small to Medium Enterprises

How can sme’s escape the digital divide and use both tourism and technology as a tool to level the tourism playing field?

Adrienne Harris

IFC World Bank

1430hrs Breakout Two:

Measuring Your Success- Planning for the Future

A key element to strategic planning for your tourism business is constant monitoring of your own service and product delivery to be sure you are giving your clients what they need. Technology allows us to do this much more effectively.

Eddie Scheun

Diversified Technologies

1500hrs The 2010 FIFA World Cup

It’s here, it’s coming and it’s what everyone is talking about- what will it mean for tourism to the region and how will it be managed?

Match

www.match-ag.com

1530hrs 2010- A Panel Discussion

Are we making the best use of the web and new media to promote awareness and to manage this all important event? Our international guests give their opinions and local experts and stakeholders debate the issues.

Chaired by Johannesburg Tourism Company

www.joburgtourism.com

1615hrs 10 key steps to Online Success

Ten fundamental steps to succeeding in online tourism

Damian Cook

e-Tourism Africa

www.e-tourismafrica.com

1645hrs Closing coffee and networking session
Please note- programme is subject to change

More information: www.e-tourismafrica.com

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