What Would Google Do?
Posted by zi.editor on June 1st, 2009 in This May Also Prove Useful.
Jeff Jarvis talks about his new book: “What Would Google Do?” He asks what can other businesses learn from the fastest growing company in the history of companies- Google. What would a Google-run car maker look like? How about a Google-run insurance company?
Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is.”
— CHRIS ANDERSON, AUTHOR OF THE LONG TAIL CHRIS ANDERSON, AUTHOR OF THE LONG TAIL
“What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising.”
— CRAIG NEWMARK, FOUNDER OF CRAIGSLIST
